Journal+5



The designer humorously shows that Kaya King has jumbo sized peanuts. The product is presented in the front and the peanuts are shown larger to achieve the effect of bigger product. The ad suggests that even those huge elephants choke on their peanuts and it does get the idea across by showing elephants trying to do the choking rescue procedure. This ad targets all age groups, but it works well especially for kids who are most likely to be the consumers and would find the ad funny.



The designer is attempting to persuade that Coca Cola Light is very light. They show a hand pouring down the Coca Cola Light and the product goes straight up, to show that it is very light. The ad itself doesn't have many components, just a hand, the bottle, and a glass, yet it simply represents the idea very well. This ad targets consumers who are looking for lighter cola and gives that impression that it is the lightest cola out in the market.



The designer attempts to persuade the consumer that Lazer helmet does a very good job on protecting the head. The ad shows a man injured from an accident, who is all wrapped in the casts, except the head. It instantly gives off the idea that Lazer helmet protected him from getting injured in head. Head is the most important part. The man is severely injured yet alive, and it ensures the viewers of safeness. This targets people who ride bicycle and motorcycle often, most likely to be men in late 20s to mid 30s (even older.)

The designer attempted to show that their knife is "sharper than you think." A knife can never cut the cutting board, but the knife even cut the cutting board along with the carrot. By showing the cutting board sliced, it suggests that the sharpness of the knife and how it cuts things effectively. This ad targets mostly women, for they are the ones to cook. People who cook know how frustrating it is to have knives that do not cut things right, and this ad really grabs their attention.



Different from most McDonald's print ads, this ad has no real pictures of the food. There is a cow on a trampoline in a very rural setting. It is hard to know the meaning unless you read "the Real Milkshake" on the bottom right. By literally showing a cow on the trampoline to convey the idea of the "real milkshake," this ad subliminally persuades the audience of the higher quality of McDonald's milkshakes. This ad gives the sense of cleanness of the company. This ad targets various audiences, for the company's availability, and mostly people who are concerned their diet and health.