Journal+3

This is an example of a company logo that is successful at representing the purpose of the company. Green Sweep is a local green house cleaning service. A broom is coming out of the tree trunk. Because it is coming out of the tree, we could see that the company has something to do with cleaning and it conveys the idea of eco-friendly cleaning service. Also the name and the color of the company itself gives the impression of the landscape cleaning (green and blue color). The second example of a good logo is the above, Grace Hospice. White doves usually represent peace and happiness. Because the hospice needs to bring tranquility to those who stay in the hospice, it is really important to give that impression of peace. The logo does a good job giving that sense of peace. Also the name of the hospice, Grace Hospice, ties with the dove very well. This is a good example of a representative logo. The logo above is for the stone art designs. You see a man holding tools for the stone art, looking like he has been carving those stands. The logo is successful at giving the impression that they only do hand-made stone art by placing the man actually carving the stones. Also the whole image has that high-quality feel to it because of the font of the company and the text box surrounding the fonts.

This is an example of bad logo. The reason why this logo is bad is because it doesn't give any information on what kind of company it is. If it wasn't for the small description below the name of the company, we wouldn't have know that Orane was a business corporation. The logo does a good job tying back to the name of the corporation, but it does explain anything about what the company serves.

This is another example of bad logo. The reason why I picked this logo was because it failed at giving the right impression about the company. When I looked at the logo on the left side, I saw the 'e' combined together to make a unique logo, but when I saw it, I thought it was some kind of database website. When we see the alphabet 'e' just presented by itself, we usually think of things that are involved in Internet information. But the company is actually is for the graphics and I thought the logo failed at conveying its purpose.

This is an example of bad logo. The reason why this is bad is because the logo doesn't give any sense of financial services. The torce and the hand does not represent any sort of finance services. The logo should have either coins or bills to represent the company is involved in financial services. Even if the name of the company, Quest, is good name for financial services, the viewer would not necessarily know it is financial service company.