Journal+2



http://www.graphicd-signs.com/images/retrologo-/SipalaLogoFinal.jpg

This is an example of an expressive logo. The logo expresses the purpose of the company, which is landscape services. In the logo, you see the silhouette of the tree and the background. Because the logo shows the purpose of the company instantly, people can guess that the company is involved in some kind of landscape services. When I saw the logo, I got the feeling that the company definitely had to do with something in landscape because of the image above the name of the company.



http://www.google.com/imgres?hl=en&safe=active&gbv=2&biw=1396&bih=819&tbm=isch&tbnid=1VoI6CDTwA48bM:&imgrefurl=http://www.fullsteam.com/portfolio/&docid=0Ye5GG5bq8usDM&imgurl=http://assets2.fullsteam.com/images/examples/previews/10/large_giannas-logo.jpg%253F1253921416&w=700&h=380&ei=oBA5T9m3Lcj10gHpn8W-Ag&zoom=1&iact=hc&vpx=884&vpy=320&dur=1478&hovh=165&hovw=305&tx=147&ty=117&sig=110271044872952733167&page=2&tbnh=154&tbnw=200&start=28&ndsp=33&ved=1t:429,r:31,s:28//

The logo above is stylized to express the purpose of the store. You see a lady carrying a tray full of baked goods, such as cookies, a cake, and a pie. Although the sentence "handmade baked goods" gives a big hint that Gianna's is a bakery, a viewer would immediately know what it is because of the baked goods and the lady. Also her apron and the font in the logo somehow reminds me of bakery. Not only the font of the logo, but the image above the logo expresses the purpose of Gianna's.

http://www.curtoons.com/cartoon-logos/

This is a good example of expressive logo. You see the danger sign of two bones crossing each other and a mouse placed in the middle. It shows what the company does right off the bat. Because the mouse is included in the danger sign, you get the feeling that the company deals with pest and termite. The company gets rid of pest and termite for the customers and the logo definitely gives that connotation.

//http://www.google.com/imgres?q=company+logos&start=315&um=1&hl=en&sa=X&biw=1583&bih=875&tbm=isch&tbnid=UjU8f4DQfUWS3M:&imgrefurl=http://businesslogos.blog.com/&docid=eZn0SSH9j18icM&imgurl=http://businesslogos.blog.com/files/2011/10/black-and-white-logos-1.jpg&w=325&h=260&ei=EaBHT52nE62E0QG23vmWDg&zoom=1&chk=sbg&iact=hc&vpx=1293&vpy=57&dur=245&hovh=201&hovw=251&tx=153&ty=134&sig=110271044872952733167&page=10&tbnh=151&tbnw=179&ndsp=36&ved=1t:429,r:35,s:315

The logo above is an example of expressive logos. If the company name was presented with only texts, you probably wouldn't have guessed what this company was. Franklin Scott is a very common name and would trigger nothing in a viewer's mind. However, because of the small scissors that is coming out of 'n' gives the meaning to its logo. Because of the scissors, you know that Franklin Scott is a salon and it is a great way to suggest what the company is for.



http://businesslogos.blog.com/

This is a good example of expressive logos. The text 'Mr. Happy' would not give any sense of what the company is for. But you see a broom coming out of 'H' that has a happy face. Then you get the idea that it is a cleaning service. Also it suggests how using the service would make the customers happy by actually including word 'Happy' in the logo and putting a smile face on the broom.