Journal+1

http://www.gettyimages.com/detail/photo/love-on-wooden-background-royalty-free-image/136594645 This is an example of negative space. The negative space of this picture is the wooden texture in the back. The negative space is darker than the word, making the word pop out more. The word love is placed in the middle of the background in diagonal is the positive space. The word grabs the attention by being the whitest object in the image. http://www.gettyimages.com/detail/photo/close-up-of-a-euro-sign-in-brass-royalty-free-image/57437222 This logo is an example of negative space because it is using positive and negative space. The negative space surrounding the positive space is blank. The logo which is in the middle of the image is the only object with color. Because it uses shadow effect, it gives more attention to the object. http://www.gettyimages.com/detail/photo/contour-style-all-about-steve-mcqueen-high-res-stock-photography/132298900 This is an example of negative space. The only positive space in this picture is the word "JACUAR". The words are metallic, bluish color which contrasts with the background. Because the background plays its role as negative space, the word can pop out more. http://www.gettyimages.com/detail/photo/king-of-cutout-royalty-free-image/117203714 This is an example of negative space. The background, which starts out as a very light blue to darker blue at the end, is the negative space of the picture. The word "KING of" with the crown on it, would be the positive space. Although the negative space is not a solid color, it still is a negative space because it still focuses attention to the main object. Even when the image is not directly placed in the middle, an image using negative space should be able to locate center of interest to the word, which the picture does well. http://www.gettyimages.com/detail/photo/nuts-and-bolts-of-pharmaceuticals-high-res-stock-photography/107789541 This is an example of negative space picture. The solid red is the background. The background is the negative space. The "R", which is made up with a bunch of screws, is the positive space of the image. The R contrasts with the negative space because it has different color that is much brighter than the background. It grabs the viewer's attention because it is centered.